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MARKETING VIDEO TOOLS SOFTWARE
MARKETING VIDEO TOOLS PROFESSIONAL

You can also add bloopers into your videos to add humor. Shoot behind the scenes footage to add authenticity to your video marketingīehind the scenes footage can be used to quickly throw together a marketing video that’s lighthearted and fun. Back light / Rim light: Large and positioned behind the face to create a soft rim of light to define your subject from the background.ĭon’t want to spend money on expensive cameras and lighting equipment? Synthesia is an AI video making tool that allows you to create videos with no cameras or equipment.This light fills in dark shadows and softens facial features. Fill light: Small and positioned to the opposite side of the face.Key light: A large, bright light angled at 15-45 degrees to the face.It consists of three lights at three different heights and angles. Three point lighting is used to create pleasing lighting that softens harsh shadows on that face.

MARKETING VIDEO TOOLS PROFESSIONAL

Use three-point lighting for a neutral, professional feel These next few tips should help you keep both issues under control. Video marketers need to rent or purchase equipment, hire crew members, and pay for other production costs. To top it off, live-action is expensive to produce. You have to be creative to come up with video ideas that will resonate with your audience, and you have to be technical to execute those ideas flawlessly.īut the biggest challenge of all is simply finding the time to create videos.

MARKETING VIDEO TOOLS SOFTWARE

All you need to do is create a table in whatever software you’re using that looks something like the image below.ĥ actionable tips to make recording live-action videos easy Use a script template to writing video content easierĪ script template doesn't have to be complicated.

Build trust that you can do what you say you can doĢ.

Explain your product or service’s features.

Sell the benefits of your product or services.

Provide extra clarity for confused users.

What do you want your audience to think, do, or feel? Here are some examples for you to work with: When you know the goal of your video, it’s easy to reverse-engineer a script that successfully moves a viewer to learn or take action. Define the goals and learning objectives of your video content before writing a script Once you have a good understanding of your audience, you can start writing your video script. What information do they need to know? What will grab their attention? The most important thing when writing a video script is to keep your target audience in mind. In 2020, 43% of video marketers say video has reduced the number of support calls they’ve received.Ħ marketing video tips to write better scriptsĪ video script is the foundation of your video. Video marketing can help drastically reduce pressure on your support team.

Like any company with a handle on marketing, your system quickly fires off a welcome email that provides them with the bare minimum they need to get started.īut what if, after reading your email, your customer still doesn’t “get it”? They’re flooding support with basic questions and eventually drop off your onboarding flow like a stone.Ī short video explainer can help improve a struggling customer onboarding experience. Picture this, a customer just signed up for your product or service. Your video should make them feel good by thanking them for the action they just took, telling them what to expect next, and prompting them to take next steps. Optimize your thank-you pages by adding a quick, friendly video. Typical examples of actions that might lead you to a thank-you page include: What is a thank you page?Ī thank-you page is a website page that you direct visitors to after they’ve performed an action. A thank-you page nurtures this powerful enthusiasm to build trust and move your customer toward the next step in your funnel. Use video marketing on your thank-you pageĪ customer feels the best towards your brand just after they’ve said “yes” to whatever you’re offering.